The Right Email Marketing Software For Photographers – Built Your Business Fast

If you run a photography business, and you’re wondering whether there’s good email marketing software for photographers, then you’re in luck.

The trouble with looking for email software is there are so many services available, which one should you use? Many of the paid software is good. However, for photographers you should look more broadly than just getting email marketing software.

What do I mean by “more broadly?”

I mean, you should look for photographer business software that includes email software. Not a stand-alone email service. This way you can have a centralized business management operation rather than a hodgepodge of software applications to run your business.

There is no question that using a quality email software application can do wonders for your business. However, why stop with just email marketing?
Did you know there’s software for photographers that in addition to having email capability, also offers scheduling (which nicely integrates with your email marketing), credit card processing, e-commerce platform, financial reporting, time keeping, payroll (if you hire people to assist), and more?

Frankly, the integrated, all-in-one solution means you’ll spend less time managing different software applications and entering data. When your photography business software is completely integrated, you can leverage and integrate your email marketing lists with other aspects of your business.

I’ll explain with an example:

Suppose you have 2,000 people on your email list. Suppose 500 of those people are regular customers with the remaining 1,500 one-off or occasional customers. With a comprehensive software platform, you can integrate your email software with your scheduling. This way, for example, if someone is scheduled for a photo-shoot, you can program the software to send out reminder email messages.

This is just one example of how the right email software can not only maintain your business, but build it.

Consider another example:
You can place a freebie option on your website that is an incentive for prospective customers to sign up for your e-newsletter. An incentive could be anything – a discounted photo-shoot, photograph touch-ups, or a simple informational booklet about hiring a photographer.

Once a prospective customer signs up, you can send them all kinds of useful information about what you do, what you can do for them as well as sending samples of your work. You can start and maintain a dialogue. If and when those prospective customers need a photographer, they’ll very possibly contact you.

Always think about more sales. Suppose in November you want to offer your client base gift cards. A solid photography software program includes the gift card creation (electronic if you wish). You can sell these gift cards via your email marketing.

The point is when you integrate your email marketing with your other business processes, you spend less time administrating, and in fact harness leveraging power to increase sales and revenues.

Secret – Successful Business Teams Are Not Built Playing Golf

When I used to work in corporate America we used to have team building exercises during our meetings. These exercises were considered to be so important by upper management that they were mandated into every meeting. The goal was to bring the teams together so that they executed the plans with a sense of purpose; the team would rise or fall as a collective.

In my experience the team building exercises usually consisted of golf, bowling, or another event that was a “team event” in name only. The sports chosen were usually embraced by an enthusiastic few leaving the others bored and unengaged. The end result was a shared experience, but not one that built a strong team ready to seize opportunities and overcome obstacles. Instead a team in name only was built.

The Secret Trait To Successful Business Teams
Successful teams – in sports, business, the military, etc. – share one common trait or gene: they care about the other teammates’ success. Individuals who are part of successful teams know that their goals, desires, and dreams can only be achieved if they help the rest of team meet succeed. Everyone possess this gene/trait inside of himself or herself, it just has to be tapped.

How successful teams achieve this bond is through a shared collective experience. This collective experience is one that demonstrates to the other teammates the strengths and weaknesses of the individual members. Typically everyone starts at the same level of knowledge – there are no ringers – and the team faces unknown challenges that they must work together to overcome. In the military it is the initial training and common shared misery of the mud, lack of sleep, and obstacle course.

3 Ways You Can Tap The Common Experience Gene
In business your team most likely is not going to go running through mud or climbing over obstacles to get their shared experience. Then again… why not?

Golf does not build a successful team. In fact most individual skills – while learned and/or experienced in a group setting – do not build successful teams. Only events that make individuals work together, learn together, and overcome obstacles together will build stronger teams.

So the next time you are planning a team building exercise for your business meeting, why not give these a try:

  • Learn A New Skill. Whatever you choose as the new skill should have practical applications and if done improperly real consequences. A great one is learning how cook as a group, which involves communication, delegation, teamwork, chain of command, and listening skills. Sure you might have a budding gourmet chef in your team, but the reality is that most people only know the basics. The goal is to cook a meal for everyone. Get it right and you’ve got good food. Get it wrong and well…

  • Overcome A Problem With Many Possible Answers. These exercises usually have a stated goal and limited resources to achieve it. While there might be one best solution, there are many other solutions that could possibly work. A particular exercise I enjoyed was building a boat out of cardboard and duct tape. To be successful the boat had to pass a strength test on dry land first and then go around a buoy and back in the water: all under a time pressure. Teams that prioritized tasks, discussed possible designs, and staffed their boats correctly made it. Others that did not sank.

  • Scavenger Hunt. Break your team into smaller groups making sure to split apart any cliques you may have. What makes this a great exercise is the element of time pressure, getting everything correct on the list, and great stories everyone will have when they return about their successes and failures during their hunt. If built correctly a great scavenger hunt will have goals that will force everyone to stretch him or herself to achieve them.

Put Down The Clubs And Build Teams
What is great about the exercises above is they require your teams to work together to succeed. One person alone cannot do everything. Success means that everyone has to work together as a team.

While you may learn more about the three other chaps in your foursome on the golf course, in the end it is the individual who must swing the club or make the putt. It does not take a team to overcome the sand trap. Therefore the opportunity to build that common bond, to unlock the gene that brings teams together, is never to be had on the golf course.

What are some other events you have done that help build stronger teams?

How To Simplify Your Business With Direct Email Marketing Software

Email marketing is in demand these days. People use this essential marketing tool proficiently to promote their business or products. Furthermore, email marketing services could be used to retain your customers and attract new ones. If you have just started your business even then you need to add e-mail marketing tool in your tool kit to promote your business and products to get sales leads.

On the other hand, sending mass email could be a problem if you do not use direct email advertising software. If you are using free web-based email accounts to run your promotional campaign then just think how many efforts you need to put in to send customized emails to your target customers. And, if you use “send to various” option or you send e-mails to your mailing lists then there are many chances that your customer either does not unfold your mail or the server of internet service provider blacklist your email address.

Therefore, to run an email campaign successfully, you must use professional email marketing services or direct email marketing software. There are different mass email software companies available in market on the internet. Even some websites permit you to send mass e-mails via their gateway and some of them facilitate you to send your emails or run e-mail marketing campaign through your desktop and even from your personal website gateway.

However, due to improved security by the ISPs many emails do not pass through their email filters and, hence end up in junk folders. In this type of case your marketing campaign can just go waste. You spend a lot of money on running your campaign and in return you will get nothing. To avoid these conditions, you should only pay money for trusted and reputed e-mail software.

So, here are the points to remember before selecting direct email marketing software:

1. Only get software from a reputed email marketing company because your campaign is a very necessary investment to carry you tremendous sales leads and therefore, you must not compromise on the marketing software. It must give you easy to use interface to manage your customer’s contact details, mailing list, automatic and customized replies to the e-mail queries. Buying this kind software is definitely a better investment.

2. Use personalized e-mailing services because some businesses use collective or reseller versions of these services to save the charges acquired. No doubt this type of service offer you economic email advertising medium, but they produce a negative effect on your intended audience. So, you must purchase independent email software for successful results and full control.

3. Use highly developed software according to your needs because there is a lot of software available in market, but you should perform some research and buy the one that matches to your needs. Advanced software permits you to articulate email campaigns and different information program. They work the best to personalize your campaigns for your customers and target audience.

Therefore, using services of reputable email marketing company for sending emails, it is likely to run an efficient marketing campaign through the online resource of communication. Start-up businesses which have no reputation in the market should make use of this service. Email service will help them accomplish a larger part of the demographics, so that they are able to generate awareness about their product or services in the brains of the customers.

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